* To find out more about the background research project: please click here.
Dates: Feb - Apr, 2020
My roles: Design Research; UX, UI Design, Motion Design, Prototyping
Skills and tools: Sketch, Principle. Problem framing, sketching and wireframe making, UX, visual and motion design.
Individual work
Backgrounds
Allotment gardening, a traditional type of urban gardening in Finland, attracts growing attention from the public,especially the younger generations who became an important target group. Allotment gardening associations and gardeners are considering how to include the wider community into the gardening activities. How can allotment gardening serve the different interests of different target groups, and how to connect allotment gardeners with the public?
One good way to do this is by providing an online platform that enables both the gardeners and the non-gardeners who are interested in allotment gardening to better connect with each other.
Target Groups
The public who:
do not own their own garden.
are interested but have less experience in gardening.
are willing to learn and try gardening.
want to keep long-term motivation in gardening.
Gardeners who:
have little time and energy to take care of their gardens.
like to share the joy of gardening.
are interested in community activities.
Problem
For allotment garden owners:
- They do not have time to take care their own allotment garden.
- They want to make allotment garden a more inclusive place for the public, but do not know how to do it.
For interested non-gardeners:
- They do not have good understanding of allotment garden.
- They do not have access to information about gardening activities.
- They do not have long-term motivation in gardening activities.
For both parties:
- There is no platform to connect the two parties.
Solution
This app offers a solution to the problem mentioned above. By making the information more transparent, EnjoyAllot provides users with good access to the information and opportunities to participate in the gardening community. In the meantime, garden owners, while sharing their gardening knowledge and experience with the non-gardeners, can complete their obligatory maintenance tasks.
Benefits
Promoting engagement through value exchange:
For the public: knowing more about gardening and allotment gardening, being involved in various activities.
For gardeners: saving time and money, sharing knowledge and strengthen long-term motivation.
For garden associations: promote inclusivity, more sustainable and flexible in operation.
Outcomes
EnjoyAllot: A mobile app design for gardeners and non-gardeners to do gardening works together.
Feature 1: Finding your gardening works
For volunteers, there are two ways to easily find gardening activities: by keywords and by category. By participating in these activities, volunteers get credits in their account as rewards, with which volunteers can redeem bonuses or coupons in restaurants, supermarkets or gardening activities.
Feature 2: Involving in a community
Communities is another important way to be involved in gardening activities. Volunteers can find various allotment garden communities or check activities available nearby. They can involve in communities as or participate in activities held by the associations. Communities are another important way to be involved in gardening activities. Volunteers can find various allotment garden communities or check activities available nearby. They can involve in communities as or participate in activities held by the associations.
Feature 3: Credit-badge system
To solve the problem of lacking long-term motivation for non-gardeners, I add some gamification elements in the app for volunteers. Getting credits and participating volunteer works can unlock different achievements and users will be awarded with badges. Badges can be shown in the profile to others when finding volunteer works.
Other features
* To find out more about the background research project: please click here.
